Privacy Policy
This policy explains how Arlen Reed Interiors Ltd ("Arlen Reed", "we", "us") collects and uses personal information about the people who contact us and the clients we work with. Arlen Reed Interiors Ltd is the "data controller" for this information and is responsible for it under the UK GDPR and the Data Protection Act 2018.
Who we are & how to contact us
Arlen Reed Interiors Ltd is a company registered in England & Wales (company number 17304723), registered office 5 Furstenburg Road, Winchester, SO22 6GY.
For anything to do with your personal information (including any of the requests described below), email us at studio@arlenreed.com.
The information we collect
When you make an enquiry (through the website form or by email), we collect:
- your name and contact details (email address and phone number);
- the property location, service you're interested in, approximate budget, timeline and rooms involved, where you tell us; and
- the content of your message and any later correspondence.
You don’t have to give us your details, but we can’t reply to your enquiry or deliver your project without them.
If you become a client, we also collect the information we need to design and deliver your project: for example, the property address, photographs, measurements, floor plans, your design preferences, and the billing details needed to invoice you and take payment.
We do not use analytics or advertising cookies, and this website does not track you or build a profile of your browsing. See "Cookies" below.
How we use your information, and our legal basis
| What we do | Legal basis |
|---|---|
| Respond to your enquiry and assess whether we're the right studio for your project | Taking steps at your request before entering a contract; our legitimate interest in responding to enquiries |
| Provide our design, E-Design and styling services | Performance of our contract with you |
| Manage payments, keep accounting records and meet tax obligations | Legal obligation; our legitimate interest in running the business |
| Keep records to deal with any query, dispute or claim | Our legitimate interest in protecting the business, and legal obligations |
| Send you occasional studio updates or marketing, if you've asked us to | Your consent, which you can withdraw at any time |
| Feature a completed project in our portfolio or marketing | Your consent, given separately in writing (a photography & testimonial consent form) |
Who we share it with
- Service providers who act on our instructions: our website form provider (Web3Forms, which forwards enquiries to us by email), our email and file storage provider (Microsoft 365), our accountant, and our client-management (CRM) software. These providers may only use the data to provide their service to us.
- Trades, suppliers and contractors working on your project, where they need your details (for example a delivery address) to carry out the work.
- Professional advisers such as our solicitor and insurers, and public authorities or regulators where we are legally required to share information.
Storing your information & international transfers
We aim to keep personal data within the UK or European Economic Area. Some of our providers may process data outside the UK; where they do, we rely on an appropriate safeguard recognised under UK data protection law (such as a UK adequacy decision or standard contractual clauses).
How long we keep it
- Enquiries that don't lead to a project: up to 12 months, then deleted.
- Client project records: for the duration of the project and up to 7 years afterwards, to meet accounting, tax, insurance and legal requirements.
- Marketing contacts: until you unsubscribe or ask us to stop.
Your rights
Under UK data protection law you have the right to:
- ask for a copy of the personal information we hold about you;
- ask us to correct information that is wrong or incomplete;
- ask us to delete your information, or to restrict how we use it;
- object to us using your information where our basis is legitimate interests;
- ask us to transfer your information to you or another provider; and
- withdraw your consent at any time, where we rely on consent.
To exercise any of these, email studio@arlenreed.com.
Complaints
If you're unhappy with how we've handled your information, please tell us first so we can put it right. You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator, at ico.org.uk or on 0303 123 1113.
Cookies & third-party tools
This website does not set any cookies. It uses no analytics, advertising or social-media tracking. Fonts and all other assets are served from the website itself, so simply browsing these pages does not share your details with any third party.